Measurable growth for owner-led business
By aligning the systems that drive value governance, marketing, commercial, operations, product, and finance you compound performance and create freedom of choice: scale, sell, or simply perform better.
Measurable growth for owner-led business
By aligning the systems that drive value governance, marketing, commercial, operations, product, and finance you compound performance and create freedom of choice: scale, sell, or simply perform better.
Investors, banks, and acquirers all look for the same fundamentals because they make a business safer, more scalable, and easier to run. Whitestone focuses on those fundamentals, strengthening the seven measurable value drivers that determine enterprise value.

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Establish clear accountability, decision rights, and leadership cadence, reducing key-person risk and lifting decision quality across the business.

Define positioning and messaging that cuts through, then build demand channels that attract the right customers and support stronger pricing.

Tighten the offer, pipeline, and conversion motion to improve revenue predictability, customer mix, and repeatable growth.

Strengthen delivery systems, capacity, and quality control, so the business can grow without friction, rework, or founder bottlenecks.

Strengthen differentiation and packaging through customer insight, making the value easier to understand and harder to substitute.

Create clean reporting, stronger margins, and cashflow visibility for sharper decisions, better control, and investor-ready numbers.



Hayden Dillon, Capital Strategy & Governance
An experienced banker, professional director, and one of NZ’s most respected business advisors. Specialises in capital strategy, governance frameworks, bank/investor alignment, and risk management. Has advised hundreds of SMEs on funding, restructuring, capital raising, and long-term governance design. Brings sophisticated financial stewardship and decision-making discipline.

Neil McAra
Former National Chair of RSM New Zealand and a senior specialist in financial performance, restructuring, and operational turnaround. Brings decades of experience strengthening cost structures, risk controls, cash flow, and financial processes across mid-market businesses. Advises boards, investors, and lenders on restoring performance and unlocking growth capacity.

Mark Wilson, Revenue Systems & Partnerships
A commercial operator with over 20 years in building revenue teams, distribution channels, enterprise partnerships, and multi-market sales strategies. Has led sales transformation projects, developed repeatable account development systems, and scaled teams across competitive B2B sectors. Brings structure, accountability, and momentum to revenue operations.

Kiran King, Commercial & Growth
Commercial Strategist with expertise in scaling businesses across Western markets (Australia NZ, North America, UK). Kiran specializes in building end-to-end acquisition systems that transform brand and channels into predictable revenue. Experience includes leading national commercial transformations, building high-performing sales and marketing teams, and driving e-commerce growth, full-funnel performance systems, and international demand generation.

Melissa Vingin, People and Risk Management
Strategic Workplace Health, Safety and People advisor with national standing across high-risk and high-performance environments. Melissa specialises in building resilient safety systems and high-performing teams through disciplined recruitment, organisational design, and clear performance frameworks. Experience includes leading critical incident response, conducting organisational reviews, and strengthening leadership capability to align people, culture, and operational results.

Nick Fisher, Media Strategy & Market Expansion
A senior media strategist with experience managing multi-million-dollar media portfolios across retail, FMCG, tourism, and growth-stage service businesses. Specialises in paid channels, brand partnerships, and market expansion strategies. Brings deep expertise in translating market insights into media plans that drive reach, demand, and conversion.

Ben Langton-Burnell, Brand, Creative & Demand
A high-impact creative and growth operator specialising in brand strategy, full-funnel marketing, and conversion systems. Has delivered performance marketing for more than 200 businesses, built multiple seven-figure acquisition engines, and leads creative, media, digital, and web capability across the group. Brings deep expertise in turning strategy into scalable demand.
Improved profit margins
Revenue predictability
Operational independence
Make your business easier to run, and harder to knock off course.